Professional product packaging design refers to the creation of the exterior of a product. That includes choices in material and form as well as graphics, colors and fonts that are used on wrapping, a box, a can, a bottle or any kind of container. … Like any good design, packaging tells a story. A unique packaging design display information about what it is and draw attention to itself on a shelf full of competing products. Packaging must offer something unique to truly appeal to customers, although uniqueness can manifest itself in several different ways. Packaging designs need to capture attention from the shelf, but once they draw customers in, your product needs to hold their interest. Packaging is so much more than just protecting a product. It’s an essential marketing tool, which supports branding, emphasizes the product’s best features and creates an unforgettable experience for the customer. It’s a gateway that can elevate your product – and company – to the next level.